“Helping people to flourish by expressing their natural talents is what I find most fulfilling.  Through coaching I develop  confidence and self-belief for my clients and support them as they work with their teams and their peers, and challenge and support their bosses.  Coaching particularly enhances  personal and organisational impact when both the individual and their bosses are ready to commit to making changes, and want to see those through, so increasingly I emphasise paying attention to establishing the right environment for coaching to be effective.”


Belinda spent her early career in a wide range of HR roles with BAA in London and Total in Aberdeen.  In 2003 after 6 years as a freelance consultant, she became a Director of Waverley Learning, where she has particular responsibility for coaching.  She has been working with newly appointed senior leaders across a wide cross section of organisations, with a particular specialism in transitions via her ‘First 100 days’ Coaching Programme.  


Belinda has an MSc in Career Management and Counselling and a BA in History both from London University. 

Coaching experience and credentials

Belinda has more than 800 hours of senior executive coaching experience.  Her particular expertise is in ensuring that individual learning is sustained over time and leads to lasting personal and organisational change.  She is a fellow of the CIPD and has a Diploma in Coaching Supervision and is a qualified user of psychometric assessments, including the MBTI and 16pf.  She is a member of the EMCC.

Examples of recent work

BOC: Designed and delivered Leadership Action Learning Programme For Top 80 Leaders in the business 

Britvic: Leadership development and coaching for the Senior Management team and the Executive Team (2007 to present).

The Gondola Group (PizzaExpress, ASK, Zizzi): Executive coaching, Leadership and Team development (2004 to present).

Allen & Overy, Leading International Law Firm: Executive coaching (2007 to present)

G4S, Leading International security solutions group: Design and facilitation of future leaders retreat programme, exec coaching

The Salvation Army: Design and facilitation of leadership programme for senior leaders (2009 to present)

EIB: Building our future workshop facilitation

Crossroads Retreats, charity for people at a personal crossroads: Retreat leader (2006 to present)

“Early on in the coaching days, she did a lot of listening and me doing a lot of talking and I didn’t know what I was getting out of it apart from me talking a lot about myself. And then she would just say one thing and I would come away going ‘God, she’s good. How does she do that?’ .”

Fiona Lloyd, Allen & Overy